Big Sean Accepts New Job With Detroit Pistons


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Big Sean is officially the Creative Director of Innovation for the Detroit Pistons.

No, Big Sean isn’t in the starting line-up for his hometown Detroit Pistons. He does have a pretty sparkly new role with the team though, accepting his new position as the Creative Director of Innovation. 

Making the announcement today, it was revealed that Big Sean will play a part in how the Detroit Pistons experience plays out this season and for years to come, as he will provide creative strategy towards team initiatives, including apparel and the in-game experience. It was also revealed that Sean’s “Don Life” logo will appear on the Pistons’ practice jerseys.

“It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” said Big Sean on his new job. “I grew up in the city, which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds, would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.”


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Pistons Owner Tom Gores added: “Sean is an accomplished artist, philanthropist, and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit. We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”

Congratulations to Big Sean on this amazing announcement! 


Big Sean is officially the Creative Director of Innovation for the Detroit Pistons.

No, Big Sean isn’t in the starting line-up for his hometown Detroit Pistons. He does have a pretty sparkly new role with the team though, accepting his new position as the Creative Director of Innovation. 

Making the announcement today, it was revealed that Big Sean will play a part in how the Detroit Pistons experience plays out this season and for years to come, as he will provide creative strategy towards team initiatives, including apparel and the in-game experience. It was also revealed that Sean’s “Don Life” logo will appear on the Pistons’ practice jerseys.

“It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” said Big Sean on his new job. “I grew up in the city, which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds, would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.”


Jim Spellman/Getty Images

Pistons Owner Tom Gores added: “Sean is an accomplished artist, philanthropist, and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit. We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”

Congratulations to Big Sean on this amazing announcement!