by The new generation of artists expends creative mediums, bringing to the music scene new trends. One of the new hip-hop generation’s representatives is a 21-year-old artist named Rowe Rowe from LA, California. Recently, the rapper got his name out there for sharing the collective Spotify playlist he created called Chill Vibes, consisting of 431 tracks from different emerging artists. He shared an announcement on asking rising artists to DM him their songs and was positively surprised to get so many responses.
As Rowe Rowe mentions, “The talent that came across in my DM was amazing and honestly so many talented producers, songwriters, and artists. I am always receiving DMs on Instagram from the upcoming talent and always take a listen; you never know what you will come across. I encourage fellow A&Rs to do the same; you never know who is in your messages and the magic you can create with them.”
An A&R and artist manager, Rowe Rowe devotes himself to collaborations and collective projects but before all, he is himself a rapper, and his own music is quite impressive. The artist heavily concentrates on themes of joy, struggle, and perseverance, working over to overwrite the dominant overtones of violence and sexism in modern rap music. Through music, he offers complex interpretations of contemporary American mythology, especially in city life.
