Ric Ocasek: Cars frontman who drove new wave into the mainstream

In 1978, the Cars seemed almost too good to be true. US rock radio and mainstream record-buyers had been almost implacably resistant to punk: none the Ramones’ albums had cracked the US Top 40, nor had Blondie. Patti Smith’s ascension to the upper reaches the Billboard Hot 100 had been achieved only by getting Bruce Springsteen to co-write a hit with her. Now, here was a band that felt like a product the new wave – short, punchy tracks, distorted guitars, a hint arty angularity, a mannered vocalist – but that wrote incredibly polished pop songs. They sounded enough like a straightforward hard rock band to appeal to the kind music fans who had looked on aghast when the Sex Pistols fetched up in America. There was a vague suggestion AOR, even prog rock about the keyboards.




Ric Ocasek: Cars frontman who drove new wave into the mainstream





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In 37 minutes, the Cars’ eponymous debut album featured enough indelible songwriting that the band joked it should be called The Cars’ Greatest Hits. Their record company did the rest: hired the defiantly un-punk producer Queen and Journey, Roy Thomas Baker, to add radio-friendly gloss; packaged it in a sleeve that featured a gorgeous, grinning model over the band’s preferred selection arty black and white photos.

It sold so well, and for so long – spending two and a half years on the US chart – that the Cars became embroiled in an argument about holding back the release their follow-up with their label, who worried the band would effectively be competing with themselves.

You might have been forgiven for imagining the Cars represented a calculated bid to bring new wave to the American masses, but the way they sounded was just an accurate representation the inside frontman Ric Ocasek’s head. By the time the Cars formed, he had been around the block: already in his mid-30s and a father four, he’d spent the early 70s in a Crosby Stills and Nash-esque acoustic trio called Milkwood. He loved straightforward pop music, but he loved what he called “the left side the music brain”, too: “My taste was to always go for that mix, even back in the 60s,” he said. “I loved the Velvet Underground and the Carpenters”.

Old enough to remember 50s rock and roll first hand, he prized simplicity and directness in rock and knew the commercial value a striking image – by all accounts a thoroughly charming man, he invariably hid behind a pair sunglasses on-stage, projecting an air alo mysteriousness – but had an abiding passion for the experimental.

Left to his own devices, he made a solo album called Beatitude that sounded noticeably weirder than the Cars, bearing the audible influence early Roxy Music and Berlin-era Bowie. When he branched out into production, he worked with hardcore punk band Bad Brains and Suicide. He gamely attempted to introduce the latter to the Cars’ audience, taking them on tour as a support act, with predictable results: “The booing started before they reached their second song,” Ocasek delightedly recalled.




Ric Ocasek: Cars frontman who drove new wave into the mainstream





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The Cars represented a perfect synthesis both sides Ocasek’s taste. They could sound arty and left-field – particularly on their third, underrated album Panorama (1980) – but their success was driven by pure pop songwriting, at which he was astonishingly adept. For almost a decade, he gave the impression that knocking out huge hit singles came as second nature to him: Let’s Go, My Best Friend’s Girl, Shake It Up.

Furthermore, the Cars were pragmatic and adaptable. Some their US rock peers were squeamish about developments such as the rise synth-pop and MTV, but the Cars had embraced synthesisers from the start and they seemed to welcome the importance videos as another extension the image-consciousness Ocasek and drummer Dave Robinson, who designed most their sleeves, had displayed from the start.

Ocasek’s pop abilities reached a kind pinnacle on 1984’s Heartbeat City, an exercise in mid-80s arena rock recorded with a master that genre, producer Robert “Mutt” Lange, that was the most straightforwardly commercial album the Cars made, although Ocasek’s wiry vocals lent it at least a touch oddness. Tellingly, he wrote but didn’t sing the album’s biggest hit, the super-smooth, ultra-radio-friendly ballad Drive. The album sold 4m copies in the US: six its 10 tracks were released as singles.

Behind the scenes, however, there were problems, including mounting tensions between Ocasek and bassist Benjamin Orr, who sang lead vocals on a number their hits, including Drive. Furthermore, Ocasek loathed touring, and it’s hard not to think that the sheer scale Heartbeat City’s success may have influenced his decision to quit altogether. There was no longer any real financial imperative to keep doing it.




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The Cars broke up after one more album, the lacklustre Door to Door (1987). When guitarist Elliot Easton and keyboard player Greg Hawkes mooted a reunion in the early 2000s, Ocasek demurred, and his former bandmates toured with Todd Rundgren as frontman, under the name the New Cars. Ocasek preferred to concentrate on a solo career, balancing sporadic releases that frequently leaned towards what he would have called the left side the music brain (Getchertiktz, a collaboration with Suicide’s Alan Vega and writer Gillian McCain from 1996, featured spoken word and exploratory electronics) with production work.

By then, his production talents were frequently sought out by artists inspired by the Cars: Weezer, Guided By Voices, No Doubt. Just how influential the band’s early records were was underlined when the Strokes appeared. In case you had missed the fact that their sound was audibly indebted to the Cars, they covered their 1978 hit Just What I Needed live. And indeed, it became obvious when Ocasek was eventually inveigled into a Cars reunion in 2010, minus Orr, who died cancer in 2000.

It wasn’t just that the handful live shows Ocasek agreed to play were rapturously received, it was how contemporary their reunion album Move to This sounded. Not because they tried to sound contemporary, but because they didn’t need to. The way the Cars sounded in 1978 had become a sonic blueprint that permeated everything from alt-rock to mainstream pop.