Yes, that MTV. The channel the place you as soon as watched TRL as a child (and if not, you in all probability don’t know what MTV is), is doing in all probability probably the most musically related factor they’ve performed since TRL went f the air god is aware of how way back. It’s lengthy been a significant criticism that MTV pivoted away from music movies, but it surely’s a good stranger factor that MTV fully missed the most important revolution in music the previous decade or so.
The rise EDM in America was largely ignored by MTV, who was content material to sit down on the sidelines producing unwatched awards reveals and rubbish actuality TV. Now MTV is lastly getting again within the sport, and taking a giant stake in a stable music competition. Snowglobe is one the extra distinctive festivals in America, in that it takes place outdoors within the snow-covered Lake Tahoe space round New Year’s Eve. It additionally performs host to an eclectic but stable lineup.
This yr’s lineup consists of names like Rezz, RL Grime, Above & Beyond, and Eric Prydz to call a couple of. MTV is planning to develop deeper into stay occasions and in addition reinvent its NYE protection. Snowglobe will now develop into linked with MTV’s Times Square studio, and develop the competition to further dates and areas.
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