by Kush K and JVS’s new track, “I Know,” is exactly what Australian hip-hop needs right now—authentic, emotional, and full of raw energy. Released through Type Shit Records, the song speaks to the heart of anyone who’s ever struggled with their identity or tried to figure out how to stay grounded while navigating the pressures of fame and success.
Since his debut in 2020 and the establishment of TheHotBox Studio in 2021, Kush K has been making waves in the Australian music scene. With “I Know,” he’s stepped things up, delivering a track that’s not only catchy but deeply introspective. It’s a perfect example of how he’s evolved as an artist, combining personal growth with his ever-present drive to succeed.
The song opens with JVS’s soulful, strong chorus, which sets the stage for the emotional depth of the track. His vocals capture that sense of confusion and inner conflict that comes with being in the public eye, trying to maintain personal connections while dealing with the fame that comes with success. It’s relatable and real.
Then, Kush K comes in strong with his verse, reflecting on his struggles and determination to keep pushing forward, no matter how difficult things get. His lyrics tell a story of resilience—how you have to keep chasing your dreams even when life gets in the way. It’s a message that hits home for anyone who’s ever had to fight for what they want.
Sonni Beats nails the production on this one, giving the track a groovy yet serious vibe that matches its introspective lyrics. MixedByDaniel does a great job with the mixing, making sure everything flows smoothly.
The music video, directed by NBreezy, complements the song perfectly, showing the lifestyle of Kush K and JVS with high-end cars, studio sessions, and all the trappings of success—but also highlighting the hard work behind the scenes.
With “I Know,” Kush K and JVS prove they’ve got something real to say, and this track is definitely one you’ll want to keep on repeat.
